Restoring Kingdom Builders

In my mind, the biggest question facing every pastor and church leader is this one:

Who are we trying to reach?

As soon as a pastor answers that question, nearly everything else falls into place – but his problems are only beginning.

For example, if a pastor believes his church should reach men, that will impact his message themes, the kind of music the church offers, the way people dress, and a host of other decisions.

The church my wife and I have attended for the past year targets men.  They believe that if they reach a man, his wife and their children will also come to church.

So the parking lot attendants are all men.  The initial wave of greeters are men.  (The second wave includes women.)

At yesterday’s service, the pastor talked about what happens to partners after they divorce.  The video testimony during his message was given by a man.

The music style at services is primarily rock with a little pop thrown in.  The worship leaders and band members are always men.  There are always two backup vocalists – one on either side of the stage – and they are usually women.  Performance songs are sung equally by both women and men.

The pastor announced that softball leagues are beginning for the summer, and you can either play on a coed team or a men’s team.

The dress at the church is Phoenix-casual.  Many people – including men – wear shorts, some year-round.  In other words, men don’t need to get dressed up to come to church.  (That appeals to a lot of guys who never get dressed up for anything.)

When new men visit the church, they relax when they see other men everywhere.  They start thinking, “Maybe the Christian faith isn’t just for women and children after all.”

However, a lot of pastors are afraid to decide on a target group because they know such a decision is inherent with conflict.  And yet if a church tries to reach everybody, it will eventually reach nobody.  No person – or church – can be all things to all people.

Once a pastor decides on a group to target, should he announce that decision to the congregation?  It might seem like the church is excluding entire groups, especially in this politically-correct world.

So if a pastor announces the church is targeting men, some might say, “Then you obviously aren’t interested in women or children!”  And if a pastor says, “We’re trying to reach young families,” some of the seniors might complain, “Then it’s obvious you don’t care about us.”

It’s a dilemma for pastors: if you do target a particular group, then your ministry has more focus and you enhance your ability to grow – but some people also might feel excluded, which can affect their attendance, giving, and morale.

If a pastor can’t make a decision about this dilemma, then his church won’t grow until he does.

But if the pastor doesn’t handle the target thing just right, it can result in a mass exodus – or his head on a platter.

In my second pastorate, there was a couple in the church who came from the Midwest.  They had Swedish roots, and they attended that church partly because it had a Swedish background.

One Sunday morning, the couple sang an old hymn in Swedish – and they did not sing it well.  Who was their target?  People who knew Swedish.  How many people in our church knew Swedish?  Probably a handful.

I thought to myself, “These Swedish songs have to go.”  I’m not sure I ever told anybody that, but I set up a policy that insured that all song selections had to go through me before they were done in a service.

That went for any songs in French, Japanese, and Navajo, too.

But that didn’t make me popular.  In fact, the couple that sang that hymn became the worst church antagonists I had for years.  (However, they have since been surpassed.)

Then I had to discern who we were going to reach.  I settled on young families.  Why?  Because younger people are more receptive to the gospel than older people.  The older a person gets, the more resistant they become to the gospel.  God’s grace can reach down and touch anyone’s heart, but if a church truly wants to make an impact in their community, they usually target younger families.

Once a pastor and his key leaders make that decision, they need to view the entire ministry through the lens of that group.

And they need to make sure that the music style fits their target audience.

The leaders need to ask themselves, “What kind of music do young families listen to these days?”  While most younger people are pretty eclectic musically, most churches can’t produce a variety of genres at a weekend service.  So the leaders also need to ask, “What kind of music can we offer that will attract those families?”

Once that decision is reached, it may exclude the choir, the organ, and the musical saw.

The “worship wars” were fought in the 1980s as baby boomers gradually began to assume the leadership of Christian churches.  Choirs and pipe organs started to disappear.  They were replaced by guitars and keyboards.  While this trend delighted younger people, it upset many seniors.

And this once again created a real dilemma for pastors.  While seniors are often more generous and consistent in their giving, younger people tend to be more stingy and sporadic.  So if a church changes their musical presentations from a choir to a rock band overnight, that move might offend older people without necessarily attracting younger people – and the seniors might withhold their giving or take it to another church.

This is why a pastor needs to bring all the leaders along together in determining which group a church is going to reach.  Because when the outcry comes – and it will – the pastor will need all the support he can get.

Some of you might remember the musical changes that happened in the ’80s and ’90s:

*The songleader (who waved his arms to the time of the music) was replaced by a worship leader (who played guitar or keyboard).

*The organ and piano (sometimes) were replaced by several guitars, bass, and drums.

*The volume was cranked up a lot (to give the service an event feel).

*The words to the songs were transferred from the hymnbook (which caused everyone to look down when they sang) to a video screen (where everyone had to look up to see the words).

*The worship leader often introduced new songs into a service, which meant fewer hymns were sung.

*While the congregation used to sit while singing some songs, now everyone stood for every song.

*The churches whose music hit the target group grew, sometimes rapidly.  The churches that canonized their musical presentations usually remained stagnant, sometimes going into a death spiral.

(Incidentally, I love many of the old hymns.  I have a “Christian Hymns” Playlist on my iPod that includes 175 songs by artists as diverse as Amy Grant, Johnny Cash, and Michael W. Smith.  If we have a hard day, sometimes we play those songs all night.  Hymns are great as long as they aren’t done in a dirge-like style.)

Once a target group is chosen, the following questions become easier to answer:

*What time will our services start?

*How long will our services go?

*How will we structure our services?

*What kind of events will we offer our church and/or community?

*How will we follow up guests?

*What kind of lighting will we have?

*How will we invite people to receive Jesus?

Choosing a target group simplifies scores of decisions just like these for a pastor.  But the alternative is for a pastor to impose his own personal tastes onto a congregation, which some pastors do.

I love the band U2.  For years, I looked for opportunities to sing a U2 song like “40” or “Yahweh” in a service, but it never happened.  (We did manage to play “Magnificent” between services, however.)  And yet if the worship leaders didn’t like the songs, or the target group didn’t like U2, then we shouldn’t have done their songs just because I liked them.

While it might not have worked in that venue, many worship leaders where we attend now love U2, and their songs are played all the time.  (When I heard “In God’s Country,” I knew I was home.)  Playing U2 songs works at this church – but it doesn’t work everywhere.

Someday, people from every race and tribe and culture will surround Jesus’ throne, singing songs of praise directly to Him.  What a great day that will be!

While every kind of person will enter Christ’s kingdom, no church can reach everyone.  A pastor needs to prayerfully consider the group a church is best positioned to reach and then pursue them vigorously.

I’d love to hear from you.  Who is your church trying to reach?