Who is the greatest communicator you’ve ever heard?
It’s hard to pick just one, isn’t it? There are many great speakers out there, both in the secular realm and in churches.
In 1986, I had the opportunity of attending COBE – the Congress on Biblical Exposition – and heard many of the greatest Christian preachers all week long … men like John Stott, Chuck Colson, Chuck Swindoll, J. I. Packer, Stuart Briscoe, Howard Hendricks, and many more.
We heard two sermons every morning and two sermons every evening. It might sound like it was on the boring side, but it was extremely exciting for me.
I brought along a notebook and wrote down everything I could about the way these men preached. For example, while all of them wore suits, I noticed that half of them buttoned their suit jacket, while half did not.
Packer told the best joke. Hendricks didn’t use a note or miss a word. Stott was stately but clear. Swindoll was the most human.
I bring this up because I’ve been listening to a lot of preaching recently, and I haven’t been hearing many memorable sermons – until last Sunday.
I heard a great sermon last Sunday … and it made me wonder, “What constitutes great preaching?”
Let me offer several qualities of great preaching:
First, great preaching is always biblically-based. Great preaching starts with God’s Word, not current events, or a pastor’s personal feelings, or the latest film or TV show.
Led by God, a pastor selects a text – while preaching through a Bible book, or a section of Scripture, or a topical series – and interprets the text honestly. This means the preacher doesn’t make the text say more than it really says.
When an interpreter reads his own ideas into the text, that’s called eisegesis. When an interpreter tries to understand the text in context and “take out” what’s there, that’s called exegesis.
For the most part, the pastors I’ve heard preach have given biblically-based messages.
But only a handful have really worked the text … a skill that’s all too rare these days. By working the text, these preachers deal with Scripture as it’s written but point out connections that bring the text alive.
Second, great preaching features original stories. Several Sundays ago, I attended a church where the pastor did not tell one story or use one illustration during his entire message. Not one story!
Wasn’t Jesus above all a master storyteller?
As a listener, I won’t remember any exegesis three days later. I might remember an exhortation or two. But a good story will stay with me for a long, long time.
I heard some great stories last Sunday.
The pastor said that when he was 13 years old, he and some friends needed money to buy key chains, but they didn’t have any, so they printed fake lottery tickets and sold them door-to-door. After they bought their prizes, the pastor came home and saw two police cars parked outside his house. When he walked in – oblivious to what was happening – his parents and grandparents were waiting for him … and an officer told him to sit down. The young man was given two choices: either go with us in the squad car to jail or go door-to-door, return people’s money, and admit you lied and defrauded them.
The pastor chose the second option. He told us, “I wasn’t really given a choice as to whether I repented or not. But you have a choice today … will you repent of your sin and receive Jesus?”
Love it.
The best storytellers – like Steven Brown, or Stuart Briscoe, or Bill Hybels, or Chuck Swindoll – don’t tell stories that they got out of a book, or that they found on the internet. They tell stories that happened to them, which makes their storytelling both original and authentic.
It’s the difference between a singer covering somebody else’s song (think American Idol) and a singer singing a song he or she wrote from their own life.
When I took Sermon Prep in seminary, we were told to use an illustration – not always a story – every two minutes in order to hold people’s attention. The best preachers not only tell stories you can remember, but they also tell stories where you can recall the point they were making.
Third, great preachers share with their hearers how they measure up to God’s Word. If a preacher is telling me to tithe, the first thing I want to know is, “Do you tithe?” If he’s telling me not to steal, I want to know, “How much of this sermon did you steal?” If he tells me to love my enemies, I want to know if he’s ever tried to do that … and failed.
When I was first a pastor at age 27, it was much easier for me to preach certain parts of Scripture because I hadn’t yet dealt with those issues (like raising kids). Now that I’m more than twice that age, I must confess there are parts of Scripture that I’ve tried to live out but don’t always do successfully.
To be authentic, a preacher needs to tell his congregation, “This is a tough part of God’s Word. It’s not easy to live out. Let’s share with each other when we have success in this area … and let’s encourage each other when we fail.”
Most of my preaching and writing heroes are authentic people before they’re public preachers … men like Don Baker, Chuck Swindoll, Archibald Hart, and Bill Hybels. When Willow Creek was America’s largest church in the mid-1990s, I heard Hybels admit to having problems publicly that no one in the builder generation ever would have admitted. I like preachers who aren’t image-conscious but integrity-conscious.
I’ll share a few more factors in great preaching next time.
What constitutes great preaching for you?
It’s interesting that you mention noticing what pastors wear. It doesn’t really matter to me, I want my pastor to be comfortable with his attire. Our current pastor wears jeans. I’ve seen everything from suits to business casual to jeans to Hawaiian shirts…do you remember the tv program Matlock? A brilliant lawyer, Matlock had some quirks which included always wearing a light grey suit when other lawyers would wear darker, more varied colors. On one show his daughter convinced him to buy and wear a different type of suit, and when he got to court he couldn’t do his job. He was too distracted by the new suit. So he excused himself, changed back into his old grey suit, and all was well.
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It was early in my pastoral career and I was trying to learn everything I could about great preaching. A pastor needs to dress in such a way that he reaches his target audience. Back in the mid-1980s, most pastors still wore suits or sport coats. In fact, when I started a new church in 1992, one of my pastoral peers told me I had to go to Nordstrom’s and buy two new suits! But a few years ago, dress codes in the culture and in churches had changed, and the board at my church asked me to stop wearing suits. I’m speaking at a church this Sunday and asked the pastor how I should dress for his people … and I have to go buy some new clothes tomorrrow. My clothes are either too dressy or not dressy enough! Thanks for writing, Ce Ce.
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